International Touring Agency Partners With Christian Tanna From I Mother Earth To Launch New Division


International Touring Agency Partners With Christian Tanna From I Mother Earth To Launch New Division

International Touring Agency has announced they have launched a new rock division with Christian Tanna, drummer for Canadian rock band I Mother Earth. Tanna will join the ITA team as president of Canadian touring and artist development, which will focus on rock, roots and country as well as artist development. Christian will be based out of the Greater Toronto Area, giving ITA solid representation across the country.

“We’re proud to have a well rounded, active artist like Christian join the International Touring family and head up our new division,” commented ITA CEO and President Valerie Schneider. “Christian knows this industry inside out and from all sides, so this made an excellent marriage. ITA has always wanted to expand fully into these genres and the artist development side. Finding great emerging talent, building them to succeed with a solid structure, and taking the personal journey with them from the beginning seems to be a lost art in this industry. Christian has the same passion we do and now ITA will have all the tools for an artist to succeed under one umbrella. We feel blessed to have Christian as part of this new exciting journey with the knowledge and expertise he brings with him.”

“ITA’s plans for growth and the opportunity it represents for emerging domestic and international artists alike were pretty hard to ignore,” added Tanna. “I’ve worked across the spectrum in this industry and the time seemed about right to jump into this with a bunch of crazy ideas and solid support from a strong and evolving company like ITA. Working across all genres, including rock, roots and country is something I’ve always done and it is what keeps me excited and energized.  I’m thankful for this opportunity.”

Christian Tanna is known as the founder and drummer of Canadian rock stalwarts I Mother Earth who are still touring and recording. Having been a talent buyer, promoter, event producer and booking agent has given him a truly unique view and perspective in the industry from all sides. Something Schneider, of ITA out of Vancouver, sees with Tanna.

In the coming months, International Touring Agency will be expanding it’s roster and footprint across Canada as well as continuing to expand their international touring strategies.


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